About Us

Welcome to Homewares Direct, where we believe that your home should be a reflection of your unique style and personality. Established with a passion for enhancing living spaces, we curate a diverse collection of high-quality homewares to inspire and elevate your home.

Homewares Direct is more than a retailer; we are your destination for a seamless blend of quality, style, and functionality across every corner of your home. Whether you are igniting the barbecue, experimenting in the kitchen, or lounging in your garden sanctuary, our curated selection of Fire Mountain, Vitinni, and Alfresia products brings you the best in homeware innovation. As we continue our commitment to offering the best in homewares, we are excited to also showcase Minky Homecare products, ensuring that your home not only looks its best but is also maintained with the utmost ease.

Homewares Direct is owned and operated by Vale Mill (Rochdale) Ltd, Rochdale, OL16 1HR, Company Registration Number 00365230, VAT Registration Number: GB145278066